Since 2014, the features of the specialty coffee market in Saudi Arabia have begun to emerge.
The third global coffee wave extended, shaping a new taste that raised quality standards along the supply chain, through roasting.
The circle of interest among connoisseurs and those working in this industry has expanded locally.
Driven by the passion and great appreciation we have for the success of our coffee cup and for satisfying its connoisseurs,
Our initiative was launched from the city of Jeddah to shorten the distance, both in time and technically, between local coffee producers and connoisseurs and coffee farmers and suppliers around the world.
We offer our diverse roasting solutions to suit the needs of the local market, and to satisfy the high taste of coffee connoisseurs.
We have adopted the symbolism of the roaster as an expression of our unwavering commitment to precision in the art and skills of roasting.
In Suwaa, we have gathered a wide spectrum of flavors and nuances in your cup of coffee.
We selected them through our extensive relationships, both east and west, with coffee suppliers and farmers around the world.
We designed our roasting methods with two non-negotiable principles for anyone interested in or working in the coffee industry:
First: Consistent quality for every cup of coffee.
The second: tailoring the taste and nuances individually to each coffee.
At Suwaa, we assure you that selecting and roasting coffee beans is just as important as the perfect preparation of your cup of coffee.
Designing the appropriate coffee roasting method for each type, and documenting its steps, is the most important stage before preparing the coffee.
Otherwise, what is the value of highly rated coffee without proper roasting?
The word "suwaa " is common to several Eastern languages, and it generally means a drinking vessel or a watering container.
Later came the word “sa’a” , a measuring tool used by the Arabs as a measure for the size of their crops.
It is mentioned in the Holy Quran: ((They said, "We are missing the king's measuring cup , and whoever brings it back will receive a camel's load [of grain].")) Yusuf - 72
It is said that he defined something, and he prepared the place.
Both words share the meaning of definition and measurement, and from them we derived a symbol for our roastery.
