Who we are

Since 2014, the features of the specialty coffee market in the Kingdom of Saudi Arabia have begun to take shape.

The third global coffee wave is expanding, shaping a new taste that has raised quality standards along the supply chain, from roasting to...

The circle of interest among connoisseurs and those working in this industry has expanded locally.

Driven by the passion and great appreciation we at Souaa give to the success of a cup of coffee and the satisfaction of its connoisseurs,

Our initiative was launched in Jeddah to shorten the time and technical distance between local coffee makers and tasters and coffee farms and suppliers around the world.

To offer our diverse roasting solutions to suit the needs of the local market, and to satisfy the high taste of coffee connoisseurs,

We have adopted the symbolism of the cup as an expression of our unwavering commitment to precision in the art and skills of roasting.

In Suwaa, we have gathered a wide spectrum of tastes and inspirations in your cup of coffee.

We selected them through our extensive relationships, both east and west, with coffee suppliers and farmers around the world.

We designed our roasting methods with two uncompromising principles for anyone interested in or working in the coffee industry:

First: Consistency of quality for every cup of coffee.

The second: allocating the taste and connotations individually for each coffee.

At Sawaa, we assure you that selecting and roasting coffee beans is no less important than the perfect preparation of your cup of coffee.

Designing the appropriate coffee roasting method for each type, and documenting its steps, is the most important stage before preparing coffee.

Otherwise, what is the value of a high-rated coffee without proper roasting?!